Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

What is their product?

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

Is using an ambulance really free in countries with universal healthcare, or are there hidden costs like deductibles that people should know about?

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

All their existing customers shake their canes and whine about them “selling out.”

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

I've never read the book. What did Dorian Grey do that was so immoral and sinful?

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

What is their lifestyle?

What is Opec+ up to? - Financial Times

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

Were the 1980s as uptight and prudish as movies and TV shows make them out to be? When I think of 80s culture, I think about a very "icky" judgmental yuppie status quo time period.

Typical Harley-Davidson customer

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

Could humans be selectively bred, like dogs, to create 2 subspecies that can no longer have offspring? Do I not understand selective breeding properly? Im not worried about the moral implications, just the science please.

What happens if they build new bikes?

What happens if they try to attract new customers?

This…is not a healthy company with a bright future ahead.

Is it true that LGB should drop T?

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

Is having white skin really that attractive?